This website www.4-beauty.com is owned and run by 4beauty Limited (“4beauty” or “We”).
Who We Are
For the purpose of the Data Protection Act 1998 (the Act), the data controller is 4beauty Limited, 56 High Street, Whitchurch, Aylesbury, Buckinghamshire, HP22 4JS. For further information about 4beauty, please visit www.4-beauty.com.
Information Covered by This Policy
This policy covers all personal information collected and used by 4beauty. In this policy, “personal information” means information or pieces of information that could identify you. This includes information such as your name, address, username, profile pictures, or email address, but could also include information such as your IP address, or information about your preferences and shopping habits.
What Information Do We Collect From You?
We may collect information about you from different sources detailed below.
Information you give us:
You may choose to provide personal information to us, for example by filling in forms on our website or at one of our stores or counters, entering competitions and prize draws, creating an account on our website or via a mobile app, contributing on one of our social platforms, or contacting us by email, phone, live chat, or otherwise.
The information you give us may include your name, address, e-mail address and phone number, financial and credit card information, personal description and photograph, health information, and user-generated content. If you login to one of our sites using social login, you will also be giving us access to your social data on the relevant social network.
Information we collect about you:
Technical information, including your IP address, your login information, browser type and version, device identifier, location and time zone setting, browser plug-in types and versions, operating system and platform, page response times, and download errors;
Information about your visit, including the websites you visit before and after our site and products you viewed or searched for;
Length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
Emails that we send as part of our marketing programmes use clear gifs (web beacons). These tell us whether the email has been opened. Web beacons can be turned off by not “enabling images” in an email.
We also collect information using cookies to understand how you interact with our advertising content, to make sure we’re delivering this is the most relevant way. We do this on our sites and on third party sites.
How Do We Use Your Personal Information?
We may use your personal information…
To get in touch and provide you with services you have asked for. We may:
Send you information about products and surveys that may be of interest to you (where you have consented to this), or offer you opportunities to participate in competitions or surveys;
Contact you about a particular type of product where you have started a transaction but not finalised your purchase;
Provide you with products or services that you request from us, including carrying out any actions required from your request e.g. process an order that you make (including payment and delivery), or setting up an account with us;
Reach you on social media, either directly or through tailored advertising content;
Give you updates on any changes to our service;
Keep an up to date suppression list where you have asked not to be contacted, so we do not inadvertently re-contact you;
Process your payments and protect against fraudulent transactions.
To provide you with a tailored and relevant experience. We may:
Deliver relevant advertising tailored to your preferences to you directly on our website or when you visit other websites or social media channels, and measure the effectiveness of that advertising;
Combine information we receive and collect from all sources to understand your interests and preferences, and provide you with an experience that is tailored to those interests and preferences e.g. by offering you products you are interested in first on our website, or sending you personalised offers or promotions by email (where you have agreed to receiving our emails), or offering you advertising content that is relevant to your interests;
Offer you content that is relevant to your location e.g. invitations to events;
Ensure our website, social media pages, and email content and is presented in the most efficient and effective manner for you, including remembering your preferences and interests.
To improve our site and content. We may:
Administer, monitor, and improve our site, social media pages, and email content, including troubleshooting, analysis, testing of functions and different site design ideas;
As part of our efforts to keep our site safe and secure;
Otherwise as required or permitted by law.